About Swedish Posture

Swedish Posture is a Swedish innovative health brand with HQ in Stockholm. We develop, design and sell products for Improved posture - Active sitting - Everyday Workout!

Swedish Postures products are unique because their primary function is to remind rather than relieve. Wearing our posture reminders, the body activates the muscles, therefore improving and strengthening the overall posture.

Swedish Posture products are sold in 20+ countries worldwid.

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the Story

A poor posture, a constant reminder of parents, a broken collar bone and hard work are key ingredients that made Swedish Posture global.

Emma Pihl, the founder of Swedish Posture got sort of information from a parent concerning her posture. Reasonably competitive as she is, she began to closely examine her posture, as well as other people's postures. She then realized that a surge in sitting time of today’s deskbound routine has led to an epidemic of poor posture due to inadequate movements coupled with too little exercise or inactive lifestyle.

Relatively competitive as she is, she started to pay attention to her posture and the postures of others as well. She realized that the result of today’s sitting lifestyle and lack of movement has created numerous “hunch backs” and “iPad necks” out there.

Therefore, she invented it herself with some inspiration from the rehabilitation of a broken collarbone. Swedish Posture’s first flagship product, the Posture Classic - a kind reminder for better posture.

Emma Pihl Swedish Posture

Results of a good posture

Straight back=
better performance

an upright back=
more muscle activity

good posture =
reduced stress hormone



As a doctor and runner myself I can really recommend the Posture Reminder T-shirt. It opens up the chest, increases the oxygen level and activates the muscles responsible for posture so that running becomes more efficient and with the correct position.
As a chiropractor I meet clients every day with postural problems and back pain. I always recommend my clients to wear a posture brace or other posture reminder between our sessions. Always everyone with todays sedentary lifestyle needs a reminder to stand up tall!
The Swedish Posture Reminders help the shoulders to go back, gives a little bit of lift, open the chest and encourage the muscles on the back between the shoulder girdel to work. It feels really comfortable and makes you feel taller and steadier wearing a posture reminder. .


Oh, I did not expect this! The Posture Reminder T-shirt feels really comfortable and with a subtile pull back of my shoulders. I will definitely use this at work under a jacket, or during my crazy workouts!

What a great idea for slouching shoulders! I like how the Posture Flexi aligns my shoulders and I can really feel the reminder both in my head and on my body! I'm using it every day for a short time at work when I feel my posture is getting poorer. 

Why have I never used a posture reminder before?! It feels great for my back. I always struggle with my posture since I'm sitting so much at my work.